A point-of-purchase display does not have to be expensive, however, it should serve A point-of-purchase display does not have to be expensive. However, it should serve its purpose. A good display shows potential buyers what they should expect to receive when purchasing. Displays must be attractive and eye-catching enough to stand out amongst other products. Shoot your eyes once on the point-of-purchase displays in Aurora, CO.
Purpose of Point-of-Purchase
The purpose of point-of-purchase displays is to inform customers about the product and make them want to buy it. Point-of-purchase marketing is the act of using promotional displays in stores and supermarkets to attract consumers’ attention and get them to try out your products. POP displays are used at retail outlets, such as grocery stores and convenience stores, where people spend their leisure time, so they have higher sales potential than traditional advertisements in newspapers or magazines. A single advertisement may not provide enough information about the product to reach everyone, so companies use POP displays instead.
Components of Point-of-Purchase
The message is what draws attention to your brand. When people look around stores, they scan shelves for items that catch their eye. Messages work best if they are concise and if they offer something unique or appeal to a certain person’s interest. Think about the last time you shopped and looked at the different products displayed in the store.
Graphics are the visual representation of the message. Graphics should highlight the positive features of the product and convey its importance. You should think of graphics as the way you sell your products. Just like the message, graphics should be short and simple. People don’t want to read long descriptions about a product.
Placement is where you put your POP display. Placing your POP display correctly is critical. The location of your display determines which customer sees it first and what effect it has when they see it. To increase sales, you want to place your POP display near the items you wish to promote. However, you also want to avoid placing your display so close to the front door or checkout area that people don’t have time to take notice of your display. Placing your display is much easier if your store is organized well. Place your display somewhere that is visible to many shoppers at once.