It’s no secret that Instagram is one of the most popular social media platforms, and research shows that 1 in 5 people with a smartphone are using Instagram. This means that real estate agents should be using this platform to reach out to future homebuyers. That is why we decided to create an article that will show you how you can use Instagram to grow your real estate business.
Creating and posting relevant content
When using Instagram for real estate marketing, you need to create and share content that is relevant to your target audience. The main focus of this platform is sharing pictures and videos, so you need the images and videos to be of high quality. Since this platform is still in its early stages, it’s easy to find pictures which are already posted by other people. While you can use these images as is, you should probably edit them so that they better fit your business. Go Read offers a range of packages for users who want to buy Instagram story views.
You need to use relevant and trending hashtags when using Instagram for real estate marketing. The hashtags will show up in the conversations of your followers who follow other Instagram accounts. You can create posts using the popular hashtags, and customize them to fit your business. This is how you can use Instagram for real estate marketing to get more exposure in the market.
Promoting your products and services
You can use Instagram for real estate marketing to promote products and services that will help you in future sales. You also should create posts that showcase your daily or weekly activities. This will help you show other people how committed you are to your real estate career.
Using Instagram with other platforms
You should use Instagram with other social media platforms that you already have. You can use the same hashtag for both, and that will increase the reach of all your posts. This is how you can use Instagram for real estate marketing to increase your social media presence.
One of the biggest problems when using Instagram for real estate marketing is posting too many posts on a daily basis. People will not follow you if you constantly post content, so you need to develop a schedule and stick with it. Posting daily is better than only posting once a week, but you shouldn’t add more than one picture or video every hour.
Replying to comments
Another way of using Instagram for real estate marketing is by responding to comments. Instead of ignoring the comments, reply to them when they are relevant and useful to your business.